Denny's to join Facebook ad boycott starting July 1

29 Juin, 2020, 20:53 | Auteur: Auguste Feret
  • Facebook loses $7 billion due to ad boycotts by big names

The video and blog post did not directly reference the rapidly growing advertising boycott of his platform over Facebook's inability to suppress hateful content. Coca-Cola, a major force in global advertising, was latest to join brands that said they will cease buying advertising on Facebook. It will continue to post on social media without paid promotion.

The Bloomberg Billionaires Index now estimates he's worth $82.3 billion and is the fourth richest person after Inc.'s Jeff Bezos, Microsoft Bill Gates and LVMH Moet Hennessy titan Bernard Arnault.

Unilever on Friday joined a list of companies, including Ben & Jerry's, Verizon Communications and The North Face, protesting against social media as part of the "Stop Hate for Profit" campaign started by USA civil rights groups to force action against hate speech in a bid to do something "in the areas of divisiveness and hate speech during this polarized election period in the U.S".

Coca-Cola CEO and Chairman, James Quincey, said in his statement that the company was not joining the official boycott like other big brands, but was only pausing ads on all social media platforms globally for the month of July.

The #StopHateforProfit movement - which includes the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL) - said none of the changes would be vetted or verified in this regard. Last week major advertisers such as Unilever, and Verizon announced a pause of their advertising on Facebook and, in some cases, also Twitter and other social media.

Any lasting impacts on Facebook Inc. and other big platforms will depend, of course, on how long advertisers withhold their spending.

The chain issued an apology, made clear that its policy going forward would not allow a repeat of the Philadelphia incident, and closed its more than 8,000 company-operated U.S. stores to allow employees to receive racial-diversity training. Sey acknowledged some of the recent steps Zuckerberg has taken, but "it's simply not enough", she said.

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The campaign demanded Zuckerberg take further steps, including "establishing permanent civil rights infrastructure within his company; submitting to independent audits of identity-based hate and misinformation; finding and removing public and private groups publishing such content; and creating expert teams to review complaints", said the report.

However Finnish firms joining the boycott have not been vocal about their actions.

On Friday, Mr Zuckerberg announced a new crackdown on hate speech and voter intimidation, including a warning label for posts which break its policies but remain online because they are "newsworthy".

MEC's boycott came into effect on June 25, when it pulled its organic content and paid ads from Facebook and Instagram until the end of July.

"We are also expanding our policies to better protect immigrants, migrants, refugees and asylum seekers from ads suggesting these groups are inferior or expressing contempt, dismissal or disgust directed at them", he added.

Mark Zuckerberg, chief executive, said Facebook would add notes to posts that are "newsworthy" but break platform rules - following the lead of Twitter, which has used such labels on posts from President Donald Trump.



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