YouTube TV's price is increasing to $65 a month

01 Juillet, 2020, 02:38 | Auteur: Christine Menetries
  • YouTube TV

On Tuesday, Google announced that the price of YouTube TV is being raised from $49.99/month to $64.99/month immediately for new members.

Those who subscribe to YouTube TV will see a 30% price hike on their next bill.

YouTube says that the increased price for YouTube TV is due to the rising cost of content. YouTube also argues that the higher price point reflects the "complete value" of YouTube TV.

YouTube TV, which launched nationally in early 2019 following two years of regional availability, had never made the Viacom channels available until now, although the companies announced in early May that they had reached an agreement to add those channels, at an undetermined time this summer.

"We don't take these decisions lightly, and realize how hard this is for our members", YouTube TV's announcement read, in detailing the price hike.

The price increase comes as YouTube TV launches eight ViacomCBS channels today: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. The company said it will add BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick at a later date.

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While it's unclear what if any impact the new price increases will have on YouTube TV's subscriber totals, the service has already grown into one of the largest virtual MVPDs in the U.S. During Google's fourth-quarter earnings call, CEO Sundar Pichai said YouTube TV now has more than 2 million paid subscribers.

YouTube TV isn't alone among the over-the-top TV players in raising prices. And price hikes have become common in the space. It's now more expensive than Hulu with Live TV (50+), AT&T Now Plus (45+) and the base FuboTV plan (as many as 109 or so, depending on where you live), all of which cost $55/month.

YouTube TV had announced in May it would soon gain 14 more ViacomCBS channels as part of an expanded distribution deal.

With the price change, Oestlien added, "we understand that some of you may choose to pause or cancel your membership".

As for new features, YouTube TV is rolling out one that'll let you skip to different segments in some news programs. She directed YouTube TV customers to this link to pause or cancel their service. It also touted its unlimited DVR, dark mode option, "Mark Watched" feature, and redesigned Live Guide with access to TV programming for the week ahead. A new news feature will allow users to jump to various clips within news programming. The feature is available on TV setups now, and it'll arrive on mobile in the next few weeks.

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