Kim Kardashian ecstatic over husband Kanye Wests partnership with Gap

05 Juillet, 2020, 04:58 | Auteur: Christine Menetries
  • Image Kanye Partners with Gap for Affordable Yeezy Clothing Line Image #2

"As we noted, Kanye's partnership with the Hole is a 10 12 months offer with the" Yeezy Gap" clothing line, and will make its way to retailers in the course of the 1st fifty percent of 2021. His all-caps caption read, "YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER".

For the time being, however, these sneakers can be purchased only by pre-order.

Gap shares soared Friday morning after Kanye West shared a photo that touted a collaboration with the retailer. And again unexpectedly, he had jumped into the lake during this concert.

Under Kanye's creative direction, the YEEZY design studio will develop the new line to deliver modern, elevated basics for men, women, and kids at accessible price points, with the creative process just getting underway. Now, it seems it's shaking things up once again: Kanye West announced that a YEEZY Gap line is in the works, and I simply did not see this coming. Today, the future looks much brighter as Gap unveiled a clothing and marketing partnership with Kanye West's 'Yeezy'. Yeezy said the brand is valued at $2.9 billion.

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It is a collaboration West has long waxed poetic on: "One of my dreams was to be the head creative director of the Gap", he told New York Magazine in 2015. Inking a deal with the media mainstay and culturally dominant West brand is sound marketing, infusing Gap with a freshness and reach they haven't boasted in a bit.

Gap did not disclose terms of the deal, but said Yeezy will receive royalties and may receive equity depending on its sales.

The partnership marks something of a return for West, who worked in a Gap store as a teen growing up in Chicago. Last quarter, net sales fell 50 per cent as it struggled to cope with prolonged store closures due to the pandemic.

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