Disney's decision to premiere musical feature Hamilton on its newly launched streaming service, rather than way for cinemas to fully reopen, has paid off with a significant spike in app downloads.
The $7-a-month Disney+ generated 513,323 new mobile downloads worldwide from Friday to Sunday, including 266,084 in the US, according to the market research firm Apptopia.
Disney released a film recording of the hit Broadway musical Hamilton on the platform on July 3.
According to data research firm Apptopia, the Disney+ app was downloaded 752,451 times globally between Friday and Sunday following Hamilton's launch on 3 July, with 458,796 downloads in the U.S. alone.
Disney previously planned to debut the film recording in movie theaters in October 2021, but the pandemic-induced shuttering of movie theaters prompted the launch on the company's streaming service.
Disney+, which launched in November previous year, had almost 71.5 million mobile app downloads globally, prior to the weekend bump, Apptopia said. The global numbers do not include India or Japan as Disney+ rolled into a pre-existing app in those countries.
Hamilton, which casts the America's founding fathers with non-white performers, has taken the musical theatre world by storm since its launch in 2015.
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