Facebook adds official music videos to News Feed and Watch

01 Août, 2020, 16:26 | Auteur: Christine Menetries
  • Facebook adds official music videos in the US

Facebook Inc has completed a series of deals for the right to show music videos on its platform, raising the prospect of its competing more with Alphabet Inc's video platform YouTube in the area, Bloomberg reported on Thursday. The launch is exclusive to the United States and comes in partnership with major companies like Sony Music Group, Universal Music Group, Warner Music Group, and smaller labels.

"Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom AR effects".

Facebook is launching a new destination for Music in Facebook Watch where you can explore music videos by genre, artist or mood, as well as themed playlists like "Hip Hop MVPs", "Trailblazers of Pop" and "Epic Dance Videos".

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In the coming weeks, we can expect music video premieres from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. "We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook".

The Facebook "music experience" was already available in India and Thailand, but is making its USA debut this weekend, according to Hrivnak and Raji. The videos can be shared on Facebook Groups and Messenger as well.

The company has been working on the feature with partners in India and Thailand.

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