McDonald's officially launched the ad for Travis Scott's new meal which portrays the rapper as an action figure taking a tour of his meal on a tray. What is real, however, is the Travis Scott Meal that was launched today at McDonald's across the country. Unfortunately, there doesn't appear to be any toys that come along with it.
"Everyone has a favorite McDonald's meal, no matter who you are", McDonald's US chief marketing officer Morgan Flatley said in a statement. "Travis is a true McDonald's fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world".
Customers can eat like the American rapper by ordering in-restaurant, for carry-out, at the Drive-Thru or through the McDonald's mobile app. The Cactus Jack, named after Scott's nickname and record label, is a very specific combo meal.
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The new Travis Scott meal at McDonald's is here and is causing quite the stir online. The first time was in 1992 with Chicago Bulls basketball player Michael Jordan's McJordan burger - a variation of the Quarter Pounder that included bacon and barbecue sauce, K-102.5, a radio station out of Kalamazoo, Michigan, said.
This isn't the first big collaboration Scott has done recently. Among the items for sale are the expected apparel (T-shirts, hoodies, shorts) as well as unusual offerings like a $90 Chicken McNugget body pillow and a $45 retro metal lunch box, all adorned with Scott's Cactus Jack calling card (see the full collection here). "We are bringing together two iconic worlds".
Other enterprising fast food flippers are looking to offload their singular meal receipts for up to hundreds of dollars, while Scott-branded McDonald's crew shirts are also turning up in numbers. The press release also teases that more partnerships and surprises will be announced in the coming weeks, so watch this space. "Travis Scott meal. Only $6". Prices might vary by location.
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