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CBS All Access Will Rebrand As Paramount Plus

16 Septembre, 2020, 00:39 | Auteur: Christine Menetries
  • CBS All Access Will Rebrand As Paramount Plus

It's gonna be a hell of a sell for ViacomCBS to convince people to subscribe to their newly rebranded Paramount+ (formerly CBS All Access).

The move comes as the company expands content on the platform to incorporate more from its cable properties following the merger of Viacom and CBS a year ago.

ViacomCBS will also launch Paramount+ in worldwide markets, starting with Australia, Latin America and the Nordics in 2021. Plus, it includes one of the most trusted brands in news with CBS News.

Today, ViacomCBS notes that the new service Paramount+ will also feature an expanded array of originals.

The Offer: scripted limited event series, based on Oscar-winning producer Al Ruddy's extraordinary, never-revealed experiences of making "The Godfather".

They will join the previously announced Spongebob spin-off "Kamp Koral" series, along with the being the SVOD home of The Spongebob Movie: "Sponge on the Run".

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The company says the broader lineup from this summer has already impacted the service's viewership and demographics.

CBS All Access, which launched in October 2014, now offers subscribers access to the new TV shows from the Star Trek series, and episodes and movies from BET, Comedy Central, Nickelodeon, and Paramount Pictures.

The streaming service is also getting more content in coming months.

As CBS All Access nears its 2021 rebrand to Paramount+, it will further expand its content lineup to reach more than 30,000 episodes and movies and continue to develop new originals from brands including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and others.

"Paramount is an iconic and storied brand beloved by consumers all over the world, and it is synonymous with quality, integrity and world-class storytelling", said Bob Bakish, president-CEO of ViacomCBS.

The rebranding effort is part of the video streaming service's expansion in content, including ViacomCBS' wider portfolio of news, sports, and entertainment brands, one that was rumored in February. The name, borrowing from the major film studio, uses the same "Plus"-style convention as others, including Disney+ and Apple TV ".

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