Lacoste rompt avec les rappeurs Moha La Squale et Roméo Elvis

25 Octobre, 2020, 08:55 | Auteur: Christine Menetries

Roméo Elvis ne sera plus égérie Lacoste: la marque a préféré mettre fin à leur collaboration après ses accusations d'agression sexuelle. "Ce n'est pas ce qui se passe actuellement en France avec certains d'entre eux et nous le regrettons profondément", selon un communiqué transmis à l'AFP, qui confirme des informations de BFMTV. Le # concerne aussi Roméo Elvis, qu'une femme a accusé d'attouchement sur Insta (elle n'a pas porté plainte). La marque française parle "d'une question éthique, morale " et assure que son contrat ne sera pas reconduit: "Ce sont des valeurs qui ne correspondent plus avec l'image de Lacoste, que la marque ne peut pas cautionner ". À ce titre, la marque au crocodile a fait savoir qu'à l'avenir, elle dénoncera "systématiquement toute attitude contraire avérée aux valeurs de respect et de tolérance" qu'elle souhaite véhiculer.

"Nous condamnons totalement toute forme de violence, de harcèlement et d'agression ", ajoute le communiqué. Ces victimes présumés ont également décidé de porter plainte contre le rappeur, amenant le parquet de Paris à ouvrir une enquête pour "violences", "agression sexuelle" et "séquestration". Dans un article diffusé sur StreetPress le 11 septembre dernier, la victime évoque des faits qui se seraient déroulés en mai 2019.

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Roméo Elvis, 27 ans, s'est excusé début septembre sur les réseaux sociaux pour avoir "utilisé (ses) mains de manière inappropriée sur quelqu'un ", croyant répondre "à une invitation qui n'en était pas une ".

"Ce qui est trop souvent vu comme un acte banal est une erreur à ne pas faire ", ajoutait le rappeur avant de conclure: "je ne suis pas fier de cette situation et espère servir d'exemple à ne pas suivre ". Cette dernière publiait également des captures d'écran de l'artiste lui disant qu'il était "une merde sur le coup " et avait "vraiment honte ".

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