Jay-Z Launches New Cannabis Brand 'MONOGRAM' | HipHop-N

26 Octobre, 2020, 05:27 | Auteur: Christine Menetries
  • JAY-Z Officially Launches His Monogram Cannabis Brand

According to a press release, the brand boasts "careful strain selection, meticulous cultivation practices, and uncompromising quality" and will join Jay's huge roster company partnerships which include the National Football League, liquor companies Armand de Brignac and D'Usse, and the streaming media service, Tidal.

JAY-Z continues to expand his empire.

With "Refining Standards, Redefining Growth" as its motto, the brand further explains its goal on the website, "Monogram marks a new chapter in cannabis defined by dignity, care and consistency".

Hip-hop mogul and businessman Jay-Z has officially launched his first cannabis line with Caliva, the California weed company he joined as a chief brand strategist in July 2019.

It's unclear, though, when Monogram products will be available in dispensaries, and whether or not they will just be available in California or other states where marijuana is legal.

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"Anything I do, I want to do correctly and at the highest level", JAY-Z said in a statement past year.

"With all the potential in the cannabis industry, Caliva's expertise and ethos are the best partners for this endeavor".

Jay-Z's role at the San Jose-based Caliva involves advising the company on creative decisions, outreach efforts and strategy as well as advocating for the social justice issues related to weed legalization. We want to create something unbelievable, have fun doing it, do good and get people on their way.

This, however, isn't Jay's first time venturing into weed business. The cannabis industry also seems like a fitting venture for Jay-Z to invest in next, seeing as he has had so much success with his liquor brands D'Ussé cognac and Armand de Brignac champagne, which is more commonly known as Ace of Spades.

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