Samsung Electronics marks all-time high TV market share

26 Novembre, 2020, 00:44 | Auteur: Christine Menetries
  • Samsung captures one-third of the global TV market’s revenue in Q3 2020

Going by the recent numbers, Samsung has captured one-third of the global TV market in terms of revenue share.

Market research organization Omdia said in its report that Samsung's market share in the third quarter reached 33.1 percent in terms of revenue, a record-high quarterly figure for the company.

Samsung sold a total of 14.85 million TV units during the July-September period, up by 39 percent on-year. The company was also the leader in terms of sales volume after shipping 14.85 million TVs for a 23.6 percent share. The global TV market had brought in a total 28.1 billion US Dollars in the third quarter, which is up by 11.8 percent year on year.

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Industry insiders said robust sales of QLED and large TVs have boosted Samsung's presence in the market amid the pandemic. When it comes to large screen TV - 80-inch or larger - Samsung accounted for 53.5% units sold globally, as per the report.

Samsung's domestic rival, LG Electronics Inc., was the runner-up in the third-quarter TV market with a 16.6 percent share in sales revenue, followed by Japan's Sony Corp. with a 10.1 percent share, the data showed. The company managed to ship 14.85 million TVs in the quarter and earned $9.3 billion. Samsung Electronics' cumulative sales of QLED TV units so far this year reached 5.04 million units, compared to 5.32 million for all of last year. In terms of the number of units sold, the two firms accounted for 35.2 percent, surpassing the number sold by Chinese firms, which came to 33.8 percent.

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