Steph Curry Excited to Play with James Wiseman

03 Décembre, 2020, 16:08 | Auteur: Adelaide Bullion
  • Under Armour launching Curry Brand

Under Armour on Monday launched the Curry Brand with National Basketball Association star Stephen Curry in a move being compared to Nike's launch of the Jordan sub-brand in 1997. Meanwhile, Nike has seen more robust growth in recent years.

If Curry is indeed the culprit behind the injury, Drake shouldn't feel too bad about it considering even the greatest defenders in the National Basketball Association have a hard time containing the three-time champion because of his tremendous handles and cat-like quickness. The imprint is all about giving back, similar to how Steph and his family have done since he was a kid, having grown up in the home of an National Basketball Association player, his father, Dell Curry.

Jordan Brand might have some competition in the form of Curry Brand - at least that's what Under Armour hopes. Currently, only 22 percent of kids growing up in low-income households are participating in youth sports - an issue that Under Armour and Stephen Curry are aiming to impact with the creation of Curry Brand.

"I grew up doing a lot of things to give back to the community with my family-and continue that now-while Under Armour has done so much to support athletes around the world", Steph said.

"Play is a fundamental part of childhood and is critical to development".

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Curry, who will play his 12th season with the Warriors, was pretty amused when the subject once again came up, but he did offer a cryptic response about the juicy rumor (via Caroline Droke of UPROXX).

"We've been there before, so we know what it takes, and we're going to rely on that for sure".

Curry has also teamed up with Positive Coaching Alliance to provide professional development for youth sports coaches, as well as Oakland Parks, Recreation & Youth Development. "This problem, however, is something Under Armour and Stephen Curry felt that we could confidently work to solve together, so with our shared values in mind, we created Curry Brand to do just that".

"What we want to try to do is change the game for good". Over time, the brand will be expanded to more categories including running and women's.

The standalone brand officially launches Tuesday, with its first basketball shoes hitting the market on December 11.



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