Discovery will launch its own streaming service on January 4

04 Décembre, 2020, 03:24 | Auteur: Christine Menetries
  • Discovery will launch its own streaming service on January 4		
		
	Anthony Ha

			@anthonyha	 
		8 hours

Discovery has just announced that it is going to enter the streaming wars with a new service.

Discovery+ will include content from HGTV, Food Network, TLC, OWN, Animal Planet, A&E, History, and Lifetime, as well as original series involving Sir David Attenborough, Bobby Flay, Martha Stewart, and Kevin Hart.

Discovery+ also has a first look deal with Magnolia Network, a joint venture with "Fixer Upper" stars Chip and Johanna Gaines.

While the big USA launch isn't happening until January, discovery+ actually launched in the United Kingdom and Ireland through a deal with Sky last month, and the company plans to launch across 21 markets in 2021. For European viewers, the service will be the streaming home of the Olympics, starting with next year's event in Tokyo.

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As an added perk, new and existing Verizon customers with a Play More or Get More Unlimited plan can enjoy 12 months of Discovery+ for free; those with Start or Do More Unlimited plans will receive six months of gratis streaming.

Discovery will hope that it can boost its chances of success via a distribution deal with Verizon, which will give the USA mobile operator's 55 million customers up to 12 months of access to discovery+'s ad-free tier at no extra cost, depending on their wireless plan.

David Zaslav, president and CEO of Discovery, Inc., said: "We have been working methodically the past two years to bring all of our strategic advantages to the launch of discovery+, including distribution and advertising partnerships around the world, a world-class offering of quality brands, authentic personalities and the largest content library at launch, as well as a broad slate of exclusive programming". The service will debut on January 4, and Discovery is billing it as "the definitive streaming service for the best real life entertainment in the world", which is a pretty way of saying "reality TV" and "nature documentaries".

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