Lakers’ LeBron James is ready to leave Coca Cola and join PepsiCo

16 Janvier, 2021, 12:21 | Auteur: Adelaide Bullion
  • LeBron James Lakers Pepsi Coke

A Coca-Cola spokesperson revealed that his deal with the Atlanta-based soda giant expired in September.

LeBron James is changing teams in the cola wars.

"LeBron's contract came up at a time when both he and The Coca-Cola Company were actively reviewing all of its resources to make sure it was investing in places that ensured long-term growth", Coca-Cola said.

PepsiCo has consistently gained an edge over Coca Cola during this century.

PepsiCo has been the league's official beverage partner since 2015. Products like Lays have helped PepsiCo consolidate their hold over emerging markets like India.

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If this really is the end of James relationship with Coca-Cola, it will mark the end of a sponsorship that goes back to his rookie year in 2003.

Front Office Sports also mentioned that the "deal may also include integration with Blaze Pizza, of which James owns an approximate 10% stake of the 300-plus-location chain". The change gave PepsiCo a big branding push, especially on occasions such as All Star Weekend.

James will join the rising team of National Basketball Association and WNBA stars, reclaiming "MTN DEW". James will join the Pepsi world along with Joel Embiid, Zion Williamson, and Jamal Murray.

James is expected to promote the Mountain Dew brand, which is one of the NBA's top sponsors. There could also reportedly be some integration with the Blaze Pizza chain, a company that is 10 percent owned by James and now offers only Coke products. Now the chain is expected to enter a partnership with the second largest F&B company in the world.

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