In recent months likes of Twitter and Spotify listed them among the big tech names planning investments in the podcast space. Bloomberg has previously reported that Apple is ramping up its push into original podcasts, partly as an attempt to promote its TV+ video service. To alter that, it will need content material customers who're used to a free service do not thoughts now having to pay for.
This move of Apple to bring back the service is not very surprising. Which clearly means that this isn't something the company is rushing into or have no prior concepts. Yet the reports suggest that Apple has been in talks with several partners regarding the potential future of their subscription plan. This could take many forms, and while one report suggested Apple TV+ tie-in podcasts, that's likely just the tip of the iceberg. The company has bankrolled original series for its audiobook arm Audible and added podcasts to its music service as well.
Over the course of the last couple of years, the podcast market has grown and Apple's rivals like Spotify have been snapping up major podcasting names, leading to consolidation in the industry.
Considering the branding of other Apple services, a premium podcast service may be known as 'Apple Podcasts+' when it launches. And it's true that with Spotify expanding its offerings, Apple won't wish to get left behind in this music streaming battle.
Nonetheless, there has been no official confirmation regarding the cost, timeframe, and planning of the Apple podcasts plan so far.
The tech giant is now in talks with production companies about the service which would charge people to listen to podcasts, reports The Information. As per your point of view, how much to trust this?
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