ViacomCBS : ViacomCBS Announces March 4 Launch Date for Paramount+

19 Janvier, 2021, 20:20 | Auteur: Christine Menetries
  • CBS All Access Officially Relaunching as Paramount+ on March

ViacomCBS confirmed today (Jan. 19) plans to launch its Paramount+ streaming service in the USA on March 4, months after the media conglomerate first revealed it would be rebranding CBS All Access to Paramount+.

In addition, the media giant revealed some global distribution plans for Paramount+, announcing the service will debut in the Nordics on March 25 and in Australia in mid-2021.

ViacomCBS will host an investor-focused ViacomCBS Streaming Event on February 24, eight days ahead of the Paramount+ rebrand.

ViacomCBS CEO Bob Bakish previously announced in September that CBS All Access would rebrand to Paramount Plus, and noted in a later interview that executives decided upon the name because Paramount had more brand recognition than CBS.

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As of the end of March, CBS All Access and Showtime together had 13.5 million subscribers, which was a 50% increase from the same quarter a year ago, with general streaming revenue also rising 50% in the quarter to $471 million, estimated to stem from more viewers quarantining and looking for a variety of programming. The rebranding marks ViacomCBS's latest effort to compete in the video-streaming space, which is already crowded with competition from the likes of Netflix, Disney+, and HBO Max.

The service will offer more than 30,000 episodes and movies from that library by early 2021. Though the ViacomCBS library isn't almost as impressive as WarnerMedia's, they're hoping to create "a linked ecosystem of differentiated offerings across free and pay streaming", according to CEO Bob Bakish. The name Paramount is a bit weird in the United States, as it is not as popular as CBS. Joe movie Snake Eyes, but I wouldn't expect any of those to end up getting a streaming release because they'll earn solid box office money. And likely the reason why ViacomCBS went with that name. Will YOU be adding Paramount Plus to your streaming content? Paramount Plus can be an all-in-one on-demand service that additionally presents subscribers native associates' community programming and dwell sports activities, such because the NFL.

As for other Paramount+ details, including potential updates in pricing, ad-supported options, and more, we'll have to wait until that virtual investor meeting on February 24, so be sure to come back next month to get all the information you need.

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