Netflix dépasse les 200 millions d'abonnés payants dans le monde

20 Janvier, 2021, 14:48 | Auteur: Auguste Feret
  • Surfshark debloque Netflix

La plateforme compte désormais 203,7 millions d'abonnés, un chiffre multiplié par près de deux en trois ans (111 millions début 2018), avec un revenu moyen par abonnement en hausse, de 9,88 dollars à 11,02 dollars. Au cours du dernier trimestre de 2020, la compagnie de Los Gatos est même devenue le premier service de SVOD à franchir la barre des 200 millions d'abonnés dans le monde, notamment grâce à son développement à l'international.

Malgré la concurrence accrue sur le terrain du streaming, avec notamment le lancement très réussi de Disney Plus, Netflix se porte bien.

" Nous sommes très proches de parvenir à une trésorerie positive ", a annoncé le groupe dans son communiqué de résultats".

Le titre de Netflix bondissait de plus de 10 % à Wall Street lors des échanges électroniques après la clôture de la Bourse. Le chiffre d'affaires de la société de Reed Hastings a atteint les 25 milliards de dollars en 2020, un record pour une croissance de 24% sur un an. Mais cela signifie aussi que la concurrence s'est accrue, avec Disney+, qui a dépassé les 85 millions d'abonnés en un an, mais aussi avec tous les services de contenus vidéo, professionnels ou non.

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" C'est très impressionnant ce que Disney a fait, l'exécution a été impeccable", a déclaré Reed Hastings. Hulu, qui appartient également à Disney et existe depuis aussi longtemps que Netflix, compte 38,8 millions d'abonnés mais n'opère qu'aux États-Unis. "Nous continuons à travailler dur pour faire grandir notre part de temps d'écran contre ces rivaux majeurs".

Pour 2021, la plateforme a prévu pas moins de 70 films avec de nombreuses vedettes, de Gal Gadot (Wonder Woman 1984) à Dwayne " The Rock " Johnson (Fast & Furious ou Jumanji), en passant par Regina King, Adrien Brody, Meryl Streep, Sandra Bullock, Octavia Spencer, Jeremy Irons, mais aussi Leonardo DiCaprio ou Jennifer Lawrence.

L'entreprise veut aussi prouver qu'elle ne dépend pas de ses marchés historiques: plus de 80% des abonnements supplémentaires souscrits en 2020 l'ont été en dehors de l'Amérique du Nord. "Pour l'instant, c'est le grand gagnant des batailles du streaming ".

" La COVID-19 a accéléré la transition de la télévision linéaire au streaming", a fait remarquer Spencer Neumann, directeur financier du groupe".

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