Australia says Facebook will lift its Australian news ban

26 Février, 2021, 14:44 | Auteur: Adelaide Bullion
  • Canada vows to follow Australia in making Facebook pay for news content

If the company does end up falling under the media payment law, then-via a new amendment announced on Tuesday-Facebook will have two months to negotiate deals with news publishers about paying them.

The minister made it clear there would be no further changes to satisfy the social media giant.

"Facebook has refriended Australia, and Australian news will be restored to the Facebook platform", Frydenberg told reporters in Canberra on Tuesday.

Last week's sudden news content block by the US technology giant caused an uproar in Australia.

Talks between Australia and Facebook over the weekend yielded no breakthrough.

Among them, The Wall Street Journal, Barron's, MarketWatch and The New York Post in the United States; The Times, The Sunday Times and The Sun in the UK; and other publications in Australia such as The Australian, Sky News and news.com.au.

Last week, the California-based tech giant barred the Aussie users from sharing online news when the House of Representatives issued the draft legislation.

"There is a lot of world interest in what Australia is doing", Morrison said at a press conference in Sydney.

"These amendments will provide further clarity to digital platforms and news media businesses about the way the code is meant to operate and strengthen the framework for ensuring news media businesses are fairly remunerated", the ministers said in a joint statement. "They are pretty advanced with a number of parties".

In preparation for the law, Google struck deals with major publishers including Rupert Murdoch's News Corp.

Frydenberg and Facebook confirmed that the two sides agreed to several amendments to the proposed legislation. Google also declined to comment.

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Facebook is lifting its Australian news ban following negotiation
The UK is only second country in the world to gain Facebook News after it launched the service in the United States a year ago . Google had also prepared for a showdown even threatening to leave Australia altogether, but it relented at the eleventh hour.

Facebook's removal of news from its platform caused an uproar in Australia, including from consumers.

"If Google and Facebook don't do deals with even the smaller players, my view is they'll get designated (as subject to intervention)", he said.

The Alliance wants to ensure Big Tech pays news publishers to host news content.

Google has since stopped its protesting and has signed deals with various Australian news companies. In Canada, one minister said his government would move forward on similar legislation.

So what Microsoft is doing here is asking the European Union to adopt similar legislation throughout that jurisdiction.

Under the voluntary code, companies undertake to identify and shut down unidentified accounts, or "bots", to disseminate content, to inform users of the origin of the content and to publish an annual transparency report, among other measures.

Arbitration with a third party will only be used as a "last resort" following a period of "good faith" mediation.

Australia and the tech giants have been in a stand-off over the legislation widely seen as setting a global precedent.

Australian officials have previously said that the goal of the new regulations is to encourage the tech companies and media outlets to strike deals on their own, following complaints from media companies that the digital platforms had so much market power that there was no incentive for them to negotiate.

"We now face the odd possibility that the news media mandatory code could be passed by parliament and it applies to precisely no one", said Marcus Strom, head of the Media Entertainment and Arts Alliance, a union.

"The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content".

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